Privacy Safe Data Collection

Faces are the new Social Security Number.

Regulatory changes in multiple states and around the globe are codifying new attitudes about our privacy and what is private. Customers are increasingly sensitive about their data and how it’s used. The laws are catching up to customer expectations, are you?

Data is the new Oil

At the same time as these changes are taking place, customers are demanding increasingly sophisticated and personalized experiences. Enterprises need to collect data to deliver these services.

If you’re not collecting data and your competitors are, you’re behind the eight ball. On the other hand, If you are collecting data, you’re potentially creating a liability.

Collecting data correctly and redacting privacy where necessary is the right way to approach these data collection issues.

When you manage your data at the Edge, you control access and privacy, decreasing your chances of liability.

Collect only the data you need. Use it only for what you say.

Customers (and regulators) do accept data collection when it is responsible and targeted. Cameras are a powerful data collection system, but can easily capture data that is not necessary to the use case.

Face Redaction is the Happy Medium

Removing identifying information from imagery reintroduces privacy, preserving a companies’ ability to collect video data. This data can be used for multiple purposes, including training data for AI.

Regulations such as California’s CPRA and Europe’s GDPR explicitly require system designers to implement ‘Privacy by Design’ and to incorporate the ‘state of the art’ in technology to do so. This requirement cuts both ways as it also provides an affirmative defense for companies to assert compliant collection practices.

Perhaps more importantly, active measures provide an understandable demonstration to the public that companies value customers’ sensitive data – building trust.